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I'll make some predictions based on what I've seen this week going on the market for electronic books. As with any forecast, probably have a 50-50 chance of being wrong. However, guessing the future, especially in the field of rapid pace of technology is my kind of fun.
First, How do you write e-book? Or is that e-book? Newspapers like the New York Times use the script, and rulebreakers fashion do not. I'm betting with rulebreakers fashionable because, hey, are rulemakers tomorrow (which is next week).
The event that most I warmed nothing about pre-Christmas hype mail readers (writing here for readability) was an ad I saw in the TVA only two nights ago the Sony Reader. However, this device has been on the market for a couple of years. It was one of the first of its kind, preceding the Amazon Kindle. But Sony's strategy was ostensibly to promote first, especially for scholars and librarians, taking into print ads in some magazines snobbier. I complained on my blog, even in Back then, that Sony was preaching to the choir and spend their waiting time by not addressing directly to consumers. I wanted to see an ad campaign with some dazzling techno's counterpart to the silhouettes of the dancers leaping use white headphones.
And I was puzzled that Apple appears to be deliberately ignoring the market. In fact, I was shocked when Steve Jobs who said that children do not read anymore, so there is no point in launching a reader. I hoped that misinformation was smart, as much as I like the use of disinformation in any form, for any reason. (You can read electronic books on an iPhone using various applications third. Do not think that is a key strategy for Apple, though.)
So I did a bit of drilling data in the announcement of Sony and found that people reported seeing that as soon as last month (August 2009) in some regional markets. I live in the Los Angeles area, and I never saw him. But this limited exposure last month I think, as test marketing. I bet that now, after Labor Day-and pre-holiday, you will see that a lot of ads, in all the major networks, broadcast and cable, and the whole country.
Personally I think the AI sucks announcement, which represents a group of experts (some / all actors), who are marketing the thing. One claims to be the world champion speed-reader, and I bet it is. But turning silhouette pop-icon, are not. Once Moreover, Sony is releasing the geeks. (I consider myself a fan I do not think that disparages my teammates. Are not we the people most or all the world in the U.S. have had years of Medicare ago.)
Add to this amazing test development related to iRex from Philips is being launched in a company with Best Buy and Verizon, as reported in New Yesterday York Times. The iRex reads EPUB open source format. Sony has recently announced that the reader will soon support that format, and along with its proprietary format and Adobe PDF LRFÂ. One big difference is EPUB books that typically lack of digital rights management (DRM) restrictions imposed by the PRL electronic copy, Amazon Kindle, and some versions of Adobe PDF.
For my part, I decided to join the club and my membership and strengthened presence in the Smashwords.com ebook distribution service that supports EPUB and LRF, and as many other formats. I'm thinking a big consideration for buyers ebook should be the long-term cost of acquisition of content. The prices of electronic books vary widely, but many of Amazon Kindle versions are announced in just under ten dollars. Lots Smashwords EPUB versions ranging from freedom of a dollar or two, despite best sellers often cost more. Then too, the library is public domain provided by href = "http://www.gutenberg.org/wiki/Main_Page"> Project Gutenberg, where everything is free and nearly one hundred years old. But if you're in search of Charles Dickens instead of Dan Brown, you can find thousands of other authors famous there EPUB, HTML, and "plain text" format.
It seems as if the Sony Reader paperback is priced lower among its competitors, but lacks wireless connectivity. Maybe that's no big deal and the price is the crucial factor. Other models of Sony Reader and the Kindle and the iRex have wireless connectivity integrated (with service pack) which I guess is the main reason for the price difference.
All this will change, probably by the time you click on Submit button for sending this article.
And what about Apple? Can we expect an announcement any day? I'm betting on a plug-in tablet the size of the display as an accessory to the current iPods. Years ago, IA saw a "leaked" a slide show on YouTube on the device this type, as having been prepared for a meeting of the Apple development team. If the video clip was false or not, the concept makes sense both technically and commercially. The iPhone is a handheld reader, but I read a novel about it.
And I thought Amazon strategy for introducing the largest 3 in Kindle format the model of college textbook was a brilliant move – in a market niche you would think Sony would have owned since.
I do not know if it means anything, but can not find who escaped from Apple's YouTube video more …
